From Zero to 3 Enterprise Deals in 30 Days — What We Learned Launching a DevOps Startup

A month ago, we launched Veltrix. No brand recognition. No paid ads. No outbound spam. Just a small team with one clear focus: build infrastructure that actually works when it matters. In the first 30 days, we closed 3 major deals in Georgia. That wasn’t part of the plan. We expected a slow start — maybe a few small clients, some testing, iteration. Instead, we immediately saw something interesting: Companies don’t want more tools. They want fewer problems. The reality we kept hearing Behind the scenes, most teams were dealing with the same issues: • Deployments that feel risky every time • CI/CD pipelines that are slow or fragile • Infrastructure no one fully understands anymore • “Temporary fixes” that became permanent • Engineers spending more time fixing than building And most importantly — no one really “owns” reliability. What actually worked for us We sold outcomes, not technology Nobody cares about Kubernetes versions or Terraform modules. They care about: – uptime – speed – predictability So we stopped talking like engineers and started talking like partners. We moved fast in the first conversation Instead of long sales cycles, we did quick audits: – where are the bottlenecks? – what’s the risk? – what can be improved immediately? That built trust fast. We didn’t try to be everything We focused on: DevOps SRE Cloud infrastructure No distractions. No “we also do X”. Depth > breadth. We leaned into SRE mindset Most companies don’t need more engineers. They need better systems. We approached everything with: – observability first – automation over manual work – reliability as a feature We treated every early client like a flagship case In the beginning, reputation is everything. Every system we touched had to: – be stable – be clean – be explainable That’s what turned conversations into contracts. The biggest insight There’s a huge gap between: “we use modern tech” and “our infrastructure actually works reliably” And that gap is where opportunity lives. What we’d do again • Start niche and go deep • Focus on real problems, not trends • Talk less about tools, more about impact • Deliver value before asking for commitment We’re still at the very beginning. But the signal is clear: Reliability is not a luxury anymore — it’s a requirement. If you’re building in DevOps / SRE / Infra — what worked (or didn’t) after your launch? 👉 https://veltrix.ge/

Read full story →